Mobile Broadcast Business Dynamics

Mobile broadcast technology has matured to a point where commercial launches are either taking place or being delayed by issues related to regulation, content IPR or business models and revenue sharing. There are several competing radio technologies, mobile broadcast service platforms and numerous handset vendors are producing—or ready to start producing—mobile television capable terminals. In this situation we need to clarify the service concepts and operator roles so that both the academic and industry participants can formulate their views on a common ground, which is namely the purpose of this paper. In addition, the aim is to point out the features rising from the technologies used and the existing business environment, that have most significant consequences to the mobile broadcast value chain and revenue sharing